It’s called Savory and it’s a unique HTML5.0 (look Ma, no flash!) solution to those who want publish the old-fashioned way regardless of the platform, a project close to the heart of news design heavyweight Roger Black.

No, it’s not a blogging platform, because the idea is to produce content that “looks” like the best traditional presentations of narrative content — with the layered engagement hooks of newspaper and magazine design — yet with the content management tools to handle multiple stories and episodic information.

“The service is for publishers, or writers and editors who are ready to be publishers,” says Black. “Content is automatically laid out in pages that fit any size viewport. Then readers click or swipe through content like they would any eBook. But Savory is tuned for narrative content – for reading. That’s what most publications are all about.” [ Try Savory ]

* A quick hat-tip to the amazing career of Roger Black who created the templates for the Treesaver technology and the Savory service. An evergreen presence in the world of news design since his first days with the newsprint version of Rolling Stone, Black’s curiosity and creativity has shone undimned through the decades and I remain a fan.