Political blogger Guido Fawkes called it “the Guardian’s poll tax moment” and I will let him tell you all about it. It came when their … “very own ‘public-interest’ phone-hacker David Leigh announced a salvation plan for the beleaguered paper: a £2-a-month levy on every household broadband bill to bail out bankrupt newspapers. That’s right, they aren’t making money because people are not buying their papers, so they are now demanding a bailout …” Guido was building up a head of steam now, railing against editor Alan Rusbridger … “overseeing editorials on tax avoidance, high pay and spending cuts whilst sitting on the parent company board which shelters assets and cash in the Caymans. Rusbridger trousers half-a-million pounds per year while staff are fired by the dozen …” Moi? I think the subsidy is a preposterous idea by a representative of what must be the least creative business enviroment and least self-aware profession on earth: the print media, never knowingly innovative (we only write about ideas, we never actually have them).

* Do you think the journalist is ever the smartest guy/gal in the room? Or is he/she just the one most likely to think so …