Interactive Newsprint? What if the printed word could become digital today, asks Robert Andrews in PaidContent? That’s what a project called Interactive Newsprint is promising. An eight-year-old Cambridge, UK, company called Novalia, working with the Universities of Central Lancashire, Dundee and Surrey, is deploying its electronics-enabled paper concept toward newspapers. A demo edition of Johnston Press’ Lancashire Evening Post includes printed “buttons” that, when pressed, play audio readings of stories; plus Facebook likes, story ratings and votes. [ more ]