As if by magic (in light of the earlier post), look what the Business Insider coughed up today. Here is what they say killed the newspaper industry. [ Chart of the Day, Business Insider, Mar. 14, 2011 ] According the latest PEW State of the Media report, “when the final tally is in, online ad revenue in 2010 is projected to surpass print newspaper ad revenue for the first time”. But will it be the “right kind” of advertising and will the ROI make sense on both sides of the click?