“The Daily has taught us all an important lesson — which is that tablets in general, and the iPad in particular, are actually much less powerful than many of us had hoped. Far from being able to offer richer content than can be found on the web, they actually find themselves crippled in unexpected ways.” — Kudos to Felix Salmon: The impossibility of tablet-native journalism for his acute and rhetoric-free assessment of the demise of the Murdoch iPad newspaper, The Daily. Some have taken this opportunity to vent against the old media titan, but there is no doubt that this product always felt like an uncharacteristic romantic flourish — something of a PR punt — rather than a hard-nosed investment. I suspect that admiration for Steve Jobs clouded judgement at News International, but the rapid closure underlines how the Apple tax on content was set ludicrously high (and remains so), relative to the earning potential of news applications. I cannot pretend to know how the process unfolded, but from afar it appears that Rupert Murdoch missed a valuable trick when he did not use his authority as a global publishing figure to ensure that the “most profitable company on earth” did not abuse his enthusiasm, and his industry’s anxiety, and negotiate a better deal for content suppliers. Instead he seems to have allowed Apple to set their own terms and funded a product which in its two years served the purposes of the iPad manufacturer far better than those of News International. And as someone who loves news products and can barely stomach the myth of Steve Jobs and Apple, (I prefer my flawed bosses to have ink-stained hands) this feels like a great shame.