Apple’s exceptional status grates
The sheer value and power of Apple, says Michael Wolff, means it is fast morphing into a nationalistic icon, benefiting unreasonably from being THE beacon of profitability in an American political economy on its uppers.
So identified as American, indeed, is the brand now, he argues, that like the country its exceptional status of primum inter pares cannot be allowed to be challenged by anyone, especially if they happen to be a foreign outfit (like Samsung). The company’s litigious self-righteousness, Wolff predicts, will in time erode the brand.
Beh?! Provocation is Wolff’s stock and trade, and as such you can respond to this challenge as your brand tribe would require, but when the discussion moves to the subjects of copyright and patent law we come to an area where greater objectivity and consensus ought to be possible.