Posts tagged advertising
You gotta have swine to show you where the truffles are - E. Albee
That ad spend will never come back … more journalism doom & gloom.
It came to mind when I saw the Leon Burnett ad for Norton Utilities (on the right). BTW: According to a report this week Symantec anti-virus software managed to identify just 1 of the 45 pieces of Chinese malware at the New York Times. Boom!
![… on advertising [ BuzzFeed ] George’s work [ Google image search ]](http://25.media.tumblr.com/tumblr_m3p44orZ9g1qh6iluo1_500.jpg)
… on advertising [ BuzzFeed ] George’s work [ Google image search ]
The future of online advertising
A whole heap of common sense from somebody without an agenda. Top advice for publishers by Felix Salmon of Reuters.
As if by magic (in light of the earlier post), look what the Business Insider coughed up today. Here is what they say killed the newspaper industry. [ Chart of the Day, Business Insider, Mar. 14, 2011 ] According the latest PEW State of the Media report, “when the final tally is in, online ad revenue in 2010 is projected to surpass print newspaper ad revenue for the first time”. But will it be the “right kind” of advertising and will the ROI make sense on both sides of the click?
Giving advertisers what they want
I happened to catch a presentation to the Nieman Lab by Pablo Boczkowski, the Northwestern professor who studies news production and how it is changing in a digital environment. It was a good enough lecture but I got the impression Pablo had not spent a great deal of time in any newspaper with a pulse.
The whale in question was “the gap between what journalists write and readers read” … as if this was a somehow by-product of digital media rather than a long-standing (if inconvenient) truth.
To give him his due, Boczkowski comes clean to being a trained ethnographer — and so not someone accustomed to providing anyone with a compelling reason to either purchase a newspaper or buy some advertising space in it.
Still, cogent as the presentation is, it ignores the fact that journalists have more or less “never” written what people want. Just that some were fortunate enough to live at a time when the print media’s relationship with their geographically relevant advertisers still had a modicum of value.
